Google Analytics 4
Google Analytics 4

Google Analytics 4 – Prepare Your Business for the Future of Analytics

Nowadays, businesses need flexible and privacy-focused analytics tools to gain actionable insights.¬†Google stopped Universal Analytics and recommended all users transition to their next-generation product, Google Analytics 4 (GA4).¬† Although this shift requires some effort, GA4 provides enhanced cross-platform measurement, machine learning capabilities, and built-in privacy controls to future-proof your analytics. With the rollout timeline confirmed,…