What is Brand Visibility and How To Increase It

Why Brand Visibility Matters

Have you ever thought about or considered why one brand seems to be everywhere, while the other brand cannot seem to enter the mind of somebody? That is the biggest magic of brand visibility that cannot be seen;

It is towards what extent your brand is realized and remembered by your targeted audience. No longer is it the case of having the greatest product or service, but today; it’s all about being noticed and kept top of mind in that highly competitive marketplace.

We will discuss what brand visibility is, why it is important for growth and concrete ways to boost it with real-life examples and actionable tips.

1. What Is Brand Visibility?

Basically, brand visibility is the ease with which your brand becomes highly visible and memorable in your business line as well as to the eye of the target audience. It is easy to notice while being forgotten afterwards.

Key Elements of Brand Visibility

Recognition: Is your logo, tagline or packaging easily recognizable?

Relevance: your brand name come to mind for someone looking to address a need or solve a problem?

Recall: How quick will the customer remember your brand the next time it comes up?

For instance, Coca-Cola is arguably the most recognizable brand in the world because of their red-and-white scheme of colors and because of persistent advertising. Thus, if a consumer feels like craving a soda, the first name they are going to think of will be Coca-Cola.

2. Why is Brand Visibility Important?

Brand visibility builds brand awareness. People remember a brand as they constantly see it through different channels and touch points.

Trust is built as familiarity builds, and there is always a greater probability of picking a known brand than a brand that does not appear familiar.

a. Builds Trust and Credibility

The more the consumer sees your brand, the closer and friendlier that customer is to your brand. Continual visibility is believable and not questionable to the customers.

b. Customer Retention

The visible brands are not easily forgotten by the customers, therefore greater opportunity to come back for repeat sales.

c. Competitive Advantage

In a very competitive market, visibility makes sure that your brand is not passed over by the competition.

Real Fact: Visible brands are 70% more likely to be considered at the point of purchase.

3. How To Increase Brand Visibility

a. Optimize Your Online Presence

Your website, social media marketing services, and search engine presence are your brand’s digital storefront. Here’s how to make them work for you:

SEO Friendly Content: Use relevant words in a text for your brand to rank better.

Social Media Interaction: Post content daily. Interact with the audience in a way that will create a community.

Mobile Optimization: Because it is the most popular surfing device, make it mobile-friendly.

Example: A neighborhood bakery in Chicago optimized its website’s location and used keywords such as “best cupcakes in Chicago”. A few months later, they started ranking higher search results, which led to walk-ins and sales from the net.

b. Use Content Marketing

It establishes authority and relevance through quality, shareable content.

The blogs, videos, and webinars will be the most effective tools to reach the common customer pain points.

Re-use the same content on all channels to reach a bigger population.

Pro Tip: To get maximum reach post on long-form blogs as well as on short social media posts.

c. Collaborate With Influencers

Collaborating with the right influencers who will do justice to your brand’s values will increase visibility to a large extent.

Do not choose influencers based on followers but those whose audience is engaged.

Invite candid reviews or provide demo products.

Personal Story: A skincare brand partnered with a micro-influencer who shared her skincare journey on Instagram. When the partnership was formed, the brand witnessed 45% increase in visibility because sales increased.

d. Build Community

Engagement with your audience on a personal level builds up the visibility.

Organize local events, sponsor community programs or participate in charity drives.

Create branded hashtags for user-generated content.

For example, a fitness brand was conducting free outdoor workout sessions in an open ground. The people attending and doing the workout were posting their experience in their social media accounts thus giving brand visibility organically.

e. Use Paid Advertising Wisely

Although there’s the need for organic methods, targeted ads can provide direct exposure.

Google Ads Words in regard to search engine presence.

Use social media advertising with specific age demographics.

Tips: A/B test ad campaigns to learn what actually works for your audience.

f. Collaborate with Other Companies

Collaborating with allied companies increases the size of the audience. A coffee shop which partners with a local book shop for events is likely to bring mutual customers.

Real-Life Example: A travel gear brand partnered with a travel agency to produce co-branded content and doubled their visibility during the holiday season.

4. Measuring Brand Visibility

Track what is working by tracking your efforts. Some metrics to watch include the following:

Website Traffic: More visitors is a good sign of visibility.
Social Media Metrics: Number of likes, shares, and comments show engagement
Search Rankings: Monitor keyword performance over time

Pro Tip: Use tools like Google Analytics and SEMrush to keep tabs on your progress in gaining visibility.