In today’s world, Google is the most popular search engine, and obtaining the top spot on page one of the results is difficult and costly. The ultimate objective of a PPC agency is to ensure that their clients’ campaigns appear at the top of Google’s search results page.
While SEO can help you gain organic access to the coveted top place on the first results page, PPC-sponsored ads must attain that position.
Google wants to make sure that its users are sent to the most useful and informative page for their inquiry. They rely on the quality score to do this.
The quality score influences how well your advertisements and landing pages rank in Google and their relevance to the user. The quality score should be at the forefront of your mind when optimizing your sponsored campaigns since it is one of the most important variables in how often your advertisements will show when an in-market user performs a search query your campaigns are targeting.
Here are some of our best suggestions for raising your quality score and keeping your brand/client in contention for the top place.
Call To Action
A strong call to action is one of the essential Digital marketing Services for securing a website visitor’s business. Another aspect in boosting your quality score is user experience, which may be addressed with a call to action with clear instructions. Advertisements with a high-quality score are informative, functional, and provide a positive user experience.
‘Click here,’ ‘download immediately,’ and ‘contact us now’ are examples of clear calls to action.
It should also stand out on the website and point people in the right direction.
Copywriting that works
It may seem obvious, but the greatest approach to grabbing your audience’s attention is creative, relevant, and convincing ad text. Sure, you might be able to take the top place. However, your material must be compelling enough to entice them to click on it.
The key is a strong title; you’ll want to think of something that’s a little clickbait-y but yet related to your keyword and landing page. Make sure you address any known pain areas and emphasize the advantages of your products or services to persuade potential customers that your company is more influential and will solve their problems better than the competition.
Customers want your services and products to solve any recognized problems, but in a way that makes them feel like they’re receiving the best bargain or quality.
Keywords with negative connotations
Building, updating, and analyzing a campaign’s negative keyword lists will considerably decrease costs and enhance your overall quality score, in addition to focusing on keywords.
Negative keywords ensure that those in your target market won’t see your ad because of detected negative keywords. Because those who view your advertising are interested, this helps raise your total Click Through Rate; a predicted Click-Through Rate is one of the determining criteria. As a result, it’s critical to ensure that your advertisements only appear for the most relevant keywords.
Following on from relevance, it may seem self-evident, but you must plan and use keywords consistently and successfully throughout your advertisements and landing pages.
A simple adjustment to a landing page title, for example, might suggest to Google that the landing page is more relevant to the terms sought by the user. Google assesses the relevancy of the landing page about the keywords searched by the user.
When it comes to increasing the quality score of any PPC campaign, you want to make sure that your ad text is relevant to your targeted keywords, that your landing page is user-friendly, and that your keywords are highly relevant to the services or goods you’re selling. BEdigitech, the top digital marketing agency in Gurgaon, can be an excellent PPC agency for your company.