Organic search traffic is the holy grail of digital marketing. Ranking high in Google and earning those coveted clicks from searchers looking for your products or services can skyrocket your website traffic and sales. But with Google’s algorithms becoming more advanced and competitive every year, gaining organic traffic requires creativity, strategic thinking, and knowledge of the latest SEO Tactics best practices.
As an experienced SEO agency in Delhi, we have tested and tracked hundreds of ranking factors and tactics. Here are our 10 proven recommendations to explode your organic traffic this year:
1. Create Content that Answers the Searcher’s Intent
Google wants to satisfy searchers by providing the most relevant content. So your priority is creating content that answers the searcher’s query and intent as precisely as possible.
Analyze keywords and questions people are asking about your topics. Then craft in-depth, useful content like guides, how-tos, comparisons, etc. Optimize pages to focus on a single keyword, while interlinking related content across your site.
2. Earn Links from Relevant Websites
Google factors external links as a signal of relevance and authority. So building organic backlinks remains crucial for ranking well.
Focus on earning contextual links from industry websites by creating worthwhile contributor content. Guest posts on authority blogs and news websites related to your niche. Build relationships with influencers to get featured links.
3. Leverage Content Distribution Networks
Creating great content isn’t enough – you need to promote it across the web to gain backlinks and traffic. Content distribution amplifies content reach.
Repurpose content into guest posts, image assets, videos, podcast episodes, and more. Syndicate articles on Medium, Reddit, and other publishing platforms. Distribute assets through PR sites like PRWeb.
4. Harness the Power of Visual Content
Visual content can attract massive engagement on social media and searches. Use visual formats like infographics, charts, photos, animated gifs, videos, live streams, etc.
Optimize visual assets with keywords, captions, alt text, and thorough descriptions. Feature them prominently on blog posts, landing pages, and social platforms.
5. Emphasize Mobile-First Indexing
Over 60% of searches now happen on mobile devices. So Google prioritizes the mobile version of sites for indexing and ranking.
Audit site speed and UX on mobile. Avoid interstitials, pop-ups, and elements that hamper user experience. Enable Accelerated Mobile Pages (AMP) for faster page loads.
6. Leverage Featured Snippets Opportunities
Earning the featured snippet box above search results grants huge traffic potential. Identify potential queries where your content can feature.
Craft content that logically and concisely answers questions. Use relevant headers, bullet points, and lists for easy scanning. Include keywords prominently.
7. Exploit Local SEO Potential
Location-based searches are growing rapidly. So optimizing for local SEO can unlock a big new audience.
Add schema markup and build location pages. Get listed on Google My Business, Apple Maps, etc. Encourage customer reviews, photos, and Q&As. Run hyperlocal ads to raise awareness.
8. Master Voice Search Optimization
Voice searches via smart assistants are surging, requiring optimization for spoken keywords.
Use natural conversational language, avoiding keyword stuffing. Feature semantic keywords users say, not type. Enhance pages with rich structured data.
9. Tap Into Long-Tail Keywords
Long-tail keywords with 3 or more words offer less competition and more specificity. Target them for easier wins.
Research terms people use around niche subtopics. Optimize pages for long-tail variants of your core terms. Include them in titles, URLs, and meta descriptions.
10. Constantly Stay Updated on Latest Trends
SEO evolves rapidly. Subscribe to Google’s blogs and newsletter. Read reputable sites like SearchEngineJournal, SearchEngineLand, and Moz. Experiment with emerging tactics early.