Is AI taking over writing on the internet? We have all seen those AI-Generated Content at the top of Google searches these days. The headlines seem like clickbait, and the text doesn’t flow quite right. What’s going on? Is AI going to take over online content? Let’s check the answer to it.
The Rise of AI Writing Tools
In the last few years, incredibly powerful new AI language models have been developed that can write very coherent, well-flowing text on just about any subject.
Software like ChatGPT, Jasper, and CopyAI will make anyone feel like they can type in a prompt and get a pretty decently written passage back in no time at all.
While the quality is not quite the same as what a human expert writer can come up with, these tools are improving by leaps and bounds.
And because they can write decent content fast, at a virtually unlimited scale, an entire industry of using them to mass-produce articles, blog posts, marketing copy, and so on has sprouted up, and it’s pretty damn cheap.
So what does all of this mean for Google’s search results?
How Search Rankings Are Affected with AI Content?
Google wants to show good, useful content in its search results that helps people.
But now many Google search results have a lot of bad content written by robots, not people. This robot-written content is everywhere online and is not good quality.
When people search, they often get lists, guides, and other posts fully written by machines instead of experts who really know the topic.
Even though the content is low quality, it sometimes ranks highly in Google because the robots can make it look good for search engines by using the right keywords and following SEO Services best practices.
Key AI Detection Tools
Fortunately, Google and others have become aware of this escalating problem and are developing tools to check AI-generated text to prevent this type of low-quality content from climbing to the top of search results.
Some key tools in this war include,
GPTZero
This AI writing detection tool by EdwardTian applies multiple models for analyzing text. And, it gives a probability score indicating that particular text was written by a human or an AI language model. This makes it one of the most robust and accurate detectors in use so far.
Copyleaks
The second one is called Copyleaks. This neat tool can quickly scan any text you paste in and let you know if it was likely written by a human or an AI. It uses special technology to analyze the writing style and patterns. Most of the content writers and digital marketing companies believe in this tool. And, the company itself claims that this tool can detect AI-Generated Content with 99% accuracy.
Originality AI
Another useful detector is Originality AI. With this one, you just submit your text and it checks to see if any part of it matches AI language models. It gives you an “originality score” showing how much is potentially artificial. Also, you can check the plagiarism of your content with this tool. Compared to other all tools in the market, this one is most accurate.
Why AI Detection Matters?
With the capacity to detect AI-Generated Content at scale, several reasons make it critically important.
Quality Control
Tools that can clearly identify text written by machines allow platforms like Google to maintain good standards in their search results, news feeds, and other content. This stops a flood of low-quality AI fillers from making the user experience worse.
Human Author Credit
It is very important to be able to tell if something on the web was actually written by a human person, so we can properly credit the authors. Allowing anonymous AI writing without saying it’s AI would be terrible for the trustworthiness of the internet.
Transparency & Trust
For news organizations, educational resources, medical information, and other high-stakes areas, it will be crucial for users to know if the content they are reading was created by an expert trained in the field or an AI program. Detection of AI authorship allows for proper transparency and trust.
Why Human Writers Still Have the Upper Hand?
While the immediate threat of low-quality AI spam is real, there are hundreds of reasons why human writers and creators are likely to have a pivotal role in quality content for the foreseeable future:
True Subject Matter Expertise
Even the most advanced language models of the day are essentially trained on existing human-written text – they don’t have any inherent expertise or real understanding of the topic. Human subject matter experts will always generate deeper, more insightful, and impactful content.
Genuine Creativity & Storytelling
Whether through fiction, a good amalgamation of thoughts, adding emotional quotient, or excellent artistic work, the genius of the human brain is still ahead by a step, where even machines cannot match its creation.
Better Communication &Relatability
As customers, we need content that is personalized, real, and sensitive to details like tone, context, and cultural nuances. These are all secrets of human communication, which a machine is still trying hard to grasp.
So in the face of the flood of AI language tools flooding the internet and challenging Google and other mainstream platforms, the response from quality control mechanisms will ensure a balance in the ecosystem.
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