Google Analytics 4 – Prepare Your Business for the Future of Analytics
Nowadays, businesses need flexible and privacy-focused analytics tools to gain actionable insights. Google stopped Universal Analytics and recommended all users transition to their next-generation product, Google Analytics 4 (GA4). Although this shift requires some effort, GA4 provides enhanced cross-platform measurement, machine learning capabilities, and built-in privacy controls to future-proof your analytics. With the rollout timeline confirmed,…