When Amazon started its service in India, many traditional businesses were apprehensive of its impact on offline trades. But now offline trades are beating eCommerce in their own game. Digital Marketing Services in Gurgaon can help you market your business online. Whether you want to attract more business offline or take your business online, there is a digital strategy for everything.
Starters advantage for offline businesses
Your Brick-and-Mortar stores have a starter advantage when going online:
- You already have a brand and a loyal customer base. Use the brand awareness in your advantage.
- Your backend business processes are already in function. All you need is to scale-up for the new demand with.
Have a digital presence with a website or Facebook page
According to Google study titled Shopper Path-2-Purchase, most Urban Indians search online before buying in-store or offline. Whether or not you’re going for eCommerce, your online presence is important for a blooming business. Also, with Digital Marketing Experts, you can bring in traffic to your webpage. We help with website designs that are dynamic, unique, intuitive, and responsive.
India is the highest growing market for Facebook media. Offline retailers make their business known locally, and build credibility among the local community by setting up business pages and accounts on Facebook, Instagram and WhatsApp.
Once you have your digital presence, the next step is to advertise yourself. Perhaps, it is more important for a services business since you are not selling tangible products through eCommerce platforms.
Online ads are different from TV commercials because you can target a specific audience, instead of broadcasting to everyone. The Best digital marketing company in Sohna Road Gurgaon customizes your marketing needs according to the demography of your target audience and the USP of your business.
Social Media presence
Digital Marketing Services in Gurgaon plans out your social media activities to keep your audience engaged with your business. To engage them actively, you need to have:
- Visually appealing content for your audience.
- Regular contests, offers, or giveaways.
- Positive testimonials and feedbacks from happy customers.
- Business updates, new products line, shop openings, etc.