As an eCommerce website owner, you know that SEO is critical for the success of your online store. That’s why we’ve narrowed down the five key areas you need to know about e-commerce SEO.
By the end of this post, you’ll have a better understanding of what it takes to improve your eCommerce website’s SEO and how to go about it.
But before we dive in, let’s clear up some common misconceptions you may have encountered. Let’s get started!
Common Misconceptions About E-commerce SEO
- SEO for eCommerce websites can’t generate sales. In fact, 30.5% of traffic for small and medium-sized websites comes from organic searches on search engines.
- Keyword stuffing is a common misconception about eCommerce SEO. Instead of stuffing pages with keywords, focus on providing valuable content that answers specific questions and delivers results for search engine users.
- Creative content is important for eCommerce SEO. By understanding your buyers and what drives them, you can create compelling marketing content that appeals to your audience.
- Category pages are an opportunity to gather as much traffic as possible. Neglecting them gives your competitors more opportunity to rank for terms associated with the products you are selling.
- Internal linking and getting links from relevant and high-quality sources can help boost your rankings.
How To Do E-commerce Keyword Research?
Alright, so let’s talk about optimizing your website for search engines. Basically, finding the right keywords is super important. That means you’ll need to do some research to figure out what people are searching for. There are lots of ways to do this, but we’re going to tell you about some of the best ones.
First, you want to find terms that relate to your product, category, and subcategory pages. Amazon is a great place to start. Amazon will give you a bunch of related terms and categories that you can use on your own website.
To get even more keywords from Amazon, you can use a tool called Keyword Tool Dominator. It’s free for two searches a day, but you might wanna pay around $49 for the Amazon-specific plan so you can do all the searches you need.
Once you have a list of keywords from Amazon, you can use another tool called Ubersuggest to see what people are searching for on Google. Ubersuggest has a free plan, but the $7/month is probably worth it if you want to get the most out of it.
Ubersuggest will give you all kinds of information, like search volume, trends, keyword difficulty, and content ideas for pages that rank using these keywords. You can even export your list of keywords and content ideas for safekeeping.
Just remember, it’s important not to add any unnecessary categories to your website.
Instead, focus on optimizing the pages you already have with the keywords you’ve identified.
And keep in mind that this is an ongoing process. So, you’ll need to keep researching and adjusting your keywords over time.
How To Structure Your E-commerce Website?
When it comes to eCommerce SEO, website structure is crucial for success. With so many products and pages, it’s easy to fall into the trap of “page overload”. That’s why it’s important to keep things simple and easy to navigate.
Aim for no more than 4 clicks between your homepage and product pages. This makes it easier for search engines to index your pages and for customers to find what they’re looking for.
On-page SEO for eCommerce is similar to regular websites. Start by optimizing title tags, meta descriptions, product descriptions, and product images.
Use keywords in your titles and meta descriptions, and create compelling product descriptions that highlight the features and benefits of your products.
Be sure not to stuff keywords and optimize your images with alternative text and titles. By following these steps, you can improve your eCommerce website’s SEO and attract more customers.
Reach Out To Suppliers & Manufacturers
So, are you trying to drive more traffic to your website? First, reach out to your suppliers and manufacturers! They have a vested interest in your success and are often willing to promote recommended retailers. Plus, they’ll gladly link to your website, which can give you a big boost.
Partnering With Influencers
Another way to increase traffic is by partnering with influencers. These are people who have a big following in your industry and can help promote your website. You can use tools like Grin, and Creator.co, Influency, or Captiv8 to find the right influencers to partner with.
Find Broken Or Inactive Links
Lastly, don’t overlook broken or inactive links as a way to win powerful links to your website. Use Ubersuggest’s Content Ideas table to find pages that include mentions of products like yours and whether they have broken or inactive links. Then, reach out to the website owner and share your page as an active option. It’s a great way to get your website noticed and increase your traffic!